The advantage of using barter exchange

"No matter what you have as an asset, nor what your wants or needs are, someone, somewhere needs what you have or has what you want and is willing to trade for it."

Barter exchange has several great advantages for you as a business owner. It creates possibilities which are not achievable without this service. Eurogain uses BBX barter exchange and we would like to share the top 7 of reasons to use barter exchange. This is so that you can benefit from it as well!

BARTER INCREASES SALES
Barter Exchange markets your company to other businesses who are members. Your company will secure incremental sales because of the demand of the buyers looking for barter opportunities from within the trade network. Businesses trade so that they can purchase what they need or want, and pay for it with the additional sales of their own product or service.

BARTER MEANS NEW CASH SALES

The number one source of advertising for small businesses is "word of mouth." If you do a good job for a Barter Exchange client, they'll refer their cash-paying friends, clients, family and associates to you. Growing your business will always be tied directly to referrals from your happy customers. Additionally, barter revenue can be used for radio, television, print, direct mail, online campaigns and other methods of advertising to attract more cash customers and build your corporate awareness.

BARTER IMPROVES CASH FLOW
There are two main ways to increase cash flow - by increasing sales and reducing costs. Barter does both! Barter allows you to pay for what you need with what you have. When you re-roof your building, surface your parking lot, paint your offices or buy office furniture/equipment with Barter Points, you can use your cash to cover other important costs. When you purchase something using Barter Points, it will be paid for with new sales - sales that would likely not have happened without Barter Exchange.

BARTER PROVIDES A COMPETITIVE EDGE
Barter Exchange participants patronize your establishment over the competition because your barter affiliation is an incentive to do business with you. Barter attracts new customers to your business, without affecting the existing cash sales already being generated by your company.

BARTER MEANS WHOLESALE BUYING POWER
With barter, the real cost of the products you purchase on trade is actually the wholesale cost of your Barter Points earned. Making sales with built-in profits makes the cost of your purchases more economical on trade. When you join Barter Exchange, you open the door to a new, cash-free way of handling every day business and personal expenses.

BARTER CAN HELP COLLECT RECEIVABLES
A small business might find it hard to pay you in cash but would be glad to fulfil their obligation in product or services. Barter exchange can offer these goods and services and credit your account for the balance you were owed. Your uncollectable just became revenue that can be spent on a number of your business needs.

BARTER IS A GREAT WAY TO OFFER EMPLOYEES INCENTIVES
Do you offer your employees dental coverage? By using our member Dentists, you can provide a hugely appreciated benefit to employees without having to pay cash for it. Barter is also a great way to offer contest prizes, bonuses, wellness programs and tickets - all accessible to you without using cash and all based on the incremental business the Barter Exchange has brought you.

These are a few reasons for Eurogain to use barter exchange.

At Eurogain, we provide all our Company secretary services in 100% barter points. Are you looking for the assistance of a company secretary?

We welcome fellow BBX members who wish to take advantage of this offer to utilise their BBX credit points.

For more information please contact us:

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

Barter exchange services

‘The buyer and seller determine the pricing of the goods and services.’

Barter is a method of exchange by which goods or services are directly exchanged for other goods or services without using a medium of exchange, such as money. ‘One person’s trash can be another’s treasure’ is a saying and it is proven by the barter exchange service. Many of us have things we just can’t sell for cash and too often we have to settle for less than its value. For these cases, the barter exchange service is excellent.

Modern trade and barter developed into a sophisticated tool that can sometimes help businesses increase their efficiencies by monetizing their unused capacities and excess inventories. The worldwide organized barter exchange and trade industry has grown to an $8 billion a year industry and is used by thousands of businesses.

One of these barter exchange services is BBX International, founded in 1993 by Touma. It has operations in Australia, India, Costa Rica, Taiwan, Singapore, New Zealand and Malaysia. The barter trading platform functions as a credit and debit card system that allows businesses to access a variety of goods and services in a less competitive market place. The buyer and seller determine the pricing of the goods and services.

BBX allows buyers and sellers to gain exposure to a new and confined market, reduce any inactive capacity in their business (excess stock), improve profitability of the business trough extra sales as well as lower cost purchasing and increase turnover and market share trough incremental sales.

An example is: what if you are the owner of a restaurant and a every meal service you have an average of 10 tables that don’t produce revenue. By advertising you will accept BBX credit payments for dining. New barter business will fill those empty tables with customers you have never done business with, and provide you with TCredit dollars to offset your cash expenses.

What’s the actual cost of accepting TCredit dollars for your meals instead of cash? Let’s say your cost to deliver a meal is RM60. By serving added new customers at the tables that would have gone empty and produces no income, your sales to BBX members generate RM1,000 in TCredit. You use RM1,000 in TCredit income for much needed repairs that you would normally paid for with Cash. The bottom line is that your RM1,000 in repairs had an actual cost of RM600 and you realized an actual RM400 hard cash savings!

Because of these advantages Eurogain makes use of the barter service. We offer our company secretary service trough BBX where our fees may be paid trough 100% barter points. For more information about this or barter services please don’t hesitate to contact us:

 

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

The Company Secretary

“A company secretary is there to see to all the legal formalities of your company so you can focus on your businesses.”

Every company in Malaysia is required by the Companies Act 1965 to have at least one qualified Company Secretary. A Company Secretary is a professional whose role in a company is that of an advisor for legal matters and he/she is a very important member of the company's management to handle all official paperwork, statutory documents and procedural matters in the running of the company as required by the Companies Act and all other applicable laws.

Most small & medium enterprises (SMEs) engage the services of an external Company Secretary from a professional secretarial firm so as to enjoy cost savings and at the same time, to maximise the expertise offered by the experienced Company Secretary.

If you want to incorporate a private limited company in Malaysia, the Company Secretary will be the right person to assist you.

Before you begin the incorporation process, you will need to choose a name for your company. Once the name has been approved, the Company Secretary will assist you to draft out the company’s memorandum and articles of association and to prepare the other pre-incorporation documents and forms.

If it is your intention to take over a business, the Company Secretary will play an instrumental role in preparing the necessary for the change of the target company’s ownership and to offer related legal advice on the process.

During the course of your company’s business, the Company Secretary will also be assisting in the preparation and submission of statutory returns of the Company as required by the Companies Act 1965, arranging for the company’s board and general meetings and the preparation of the minutes of meetings. The Company Secretary will assist to prepare resolutions in accordance to the powers given under the provisions of the Memorandum & Articles of Association, give advice on Company Secretarial matters and to perform other related secretarial duties as may be required from time to time.

In short, a Company Secretary is there to see to all the legal formalities of your company so you can focus on your business.

At Eurogain, we have two highly experienced Company Secretaries to advise you and a highly competent and experienced team in our secretarial department to assist in producing all the required corporate documents for the directors and shareholders.

Eurogain is also a member of BBX Malaysia and we offer incorporation and secretarial services where our fees may be 100% paid using BBX credit points. BBX offers a cashless trading system that allows local small businesses to trade goods and services worldwide. Therefore, we also welcome fellow BBX members who wish to take advantage of this offer to utilise their BBX credit points.

Are you looking for the assistance of a company secretary? Please don’t hesitate to contact us:

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

Trademark infringement

“Infringement may occur when one party, 

the infringer, uses a trademark which is 

identical or confusingly similar to a 

trademark owned by another party”

One of the main functions of a trademark is to prevent consumer confusion. For example, a consumer knows that he or she can get the same quality food in a McDonalds in Malaysia as he or she can from a McDonalds in Singapore. Trademark law is designed to prevent competitors from confusing customers into thinking that they are buying products or services from a well-known and trusted source, when in reality, this is not the case.

Infringement of your Trademark is a violation of the exclusive rights attached to your trademark. However, the infringement only applies when there is no permission given by the trademark owner or any of its licensees. Infringement may occur when one party, the infringer, uses a trademark which is identical or confusingly similar to a trademark owned by another party. This only applies if the trademark is in relation to products or services which are identical or similar to the products or services which the registration covers and in the same classification of goods.

“If you have not registered

your trademark, you have no right

to proceed with infringement proceedings.”

When the marks, products or services are not identical, similarity will generally be assessed by reference to whether there is a likelihood of confusion that consumers will believe the products or services originated from the trademark owner. The violation based on likelihood of confusion arises when two trademarks are exactly alike or so strikingly similar that the consumer can’t see the difference. The main reason behind such confusion is that firms are usually dealing with ordinary customers with imperfect memory of goods that they find in the market. In such a case, a trademark infringement can cause commercial damage to the firm that owns the genuine trademark.

Trademark protection to certain words or logos does not only make sure that the customers are not confused by fake products but also allow the trademark owner to take legal action against fraudulent persons or companies.

If you have not registered you trademark, you have no right to proceed with infringement proceedings. In view of the above, we at Eurogain wishes to emphasise the importance of registering your trademark.

For any questions about Trademark and infringement please do not hesitate to contact us:

                                                                        

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

How to register a trademark?

Last week Eurogain explained the importance of good trademark.  So what if you are aware of the importance and you want to register your trademark? How do you start?

There are five steps for the registration of a trademark. The steps are as follows:

·         The availability search

·         The application

·         The examination process

·         Publication for opposition

·         Issuance of registration certificate

The availability search

When you want to register a trademark, the first step in the trademark registration process is to determine if there are other parties using a trademark similar to yours. A trademark is only registerable if it is not similar in the eye to another trademark; also your trademark should be distinctive. The search will tell you whether your selected mark is available or if it potentially infringes a third party’s mark. The search will also tell you your chances of successfully registering your selected mark.

The application

After your trademark search is completed, you are ready for the application. Trademark registration application provides you with the broadest possible protection. When applying, you will need to report the exact name of the individual, corporation or other entity that owns the trademark, the date when it was first used and the nature of goods or services sold under the trademark.

The examination process

Assuming the application is properly prepared, the MyIPO (Intellectual Property Corporation of Malaysia) will assign a filling date as of the date the application received. The examiner at the MyIPO will review the application and determine whether the mark may be registered.

The examiner may refuse to register the trademark for a number of reasons; if there is a likelihood of confusion between the applicant’s mark and a registered mark, marks which are merely descriptive in relation to the applicant’s good or services or marks consisting of geographic terms.

Publication for opposition

If there are no objections or after all objections are overcome, the Examiner will approve the mark for publication in the Official Gazette. When the mark is published in the Official Gazette, any party who believes it may damage their trade reputation may file an opposition to the said registration. If there is no opposition, the application enters the next stage.

Issuance of registration certificate

The MyIPO will register the mark and issue a registration certificate in about 3 months after the mark was published.  The period of protection is for 10 years, renewable for a period of every 10 years thereafter.

The above process can be somewhat complicated and time consuming. Therefore, this is one of the reasons why you should consider having a professional to handle your trademark registration. For more information contact us at:

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

The importance of good trademark

Imagine you have recently formed a company and through all your hard work and contacts, you have eventually managed to not only make it profitable, but also developed a good reputation with your customers. However, because you were so busy in developing your business, you have forgotten to register your company’s logo as a trademark.

Somebody else notices the success of you new company brand and he start his own company offering the same service. Your competitor designs his corporate logo that looks very similar to yours and he begins to contact your customers with the intention of using your reputation to convince your customers to deal with him. Unfortunately, because your trademark is not protected, you receive no legal protection from such unscrupulous competitors.

The above illustrates only one of the many cases on why it is so important for businesses to remember to register their company’s trademark.

The other important thing that business owners need to know is what actually makes a “good” trademark.

Trademarks are symbols, designs or any form of identification that helps people recognize a brand or a product. A trademark provides protection to the owner of the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment.

The possibilities to register a trademark are almost limitless. A trademark may be one or a combination of words, letters and numerals. They may consist of drawings, symbols, three- dimensional signs such as the shape and packaging of goods, colors or audible signs as music or even vocal sounds.

A good trademark is registrable, which means that the name or logo is not yet taken. It is not similar in the eye to another trademark and it should be distinctive. A well-known brand name can be very valuable to a company. Therefore, a trademark is eventually considered as part of an intangible asset of the company.

If you are still not convinced of the importance of registering your trademark, just think of this - if trademarks did not matter, then mega brands such Coca Cola, Nike, Facebook and Apple would not bother to register their trademarks. As a result, there would be rampant misrepresentation and the consumers would never know if they are ensured of the quality when purchasing their products.

Registration of your trademark ensure for the legal protection and exclusiveness of your company’s brand name. Unlike other forms of Intellectual Property, the protection received for trademarks is perpetual in nature. This means there is no end to the legal protection that the owner will enjoy.

The cost of registering a trademark is very small, especially compared to the risks of losing protection of your products and serves to one of your potential competitors. Therefore, we strongly advise all business owners to register your company’s logo or brand name so as to obtain full protection for it.

If you or any of your associates need any advice on trademark registration, please do not hesitate to contact us at:

EUROGAIN Group

Call: 603-9100 1050

Email:  info@eurogain.com.my

Contact: Kevin Kiew, Dennis De Witt or Felicia Lee

Eurogain Consulting Group,  2011, all rights reserved
 copyright © 

Eurogain on Facebook

Dear reader,

Follow Eurogain and be the first to know all the latest news!

From our Facebook page, Eurogain will be able to provide you with the latest updates and news concerning businesses in Malaysia, as well as informing you of important due dates and requirements for your company. Besides that, we would also like to share with you our events and activities for you to get to know us better.

We would like you to join us and you are most welcome to post your comments.

www.facebook.com/eurogain

EUROGAIN CONSULTANT GROUP
www.eurogain.com.my

www.facebook.com/eurogain